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The rise of...

18 July 2022

5 min read

The rise of the Asian consumer

In these updates we showcase some of the underlying themes to which Best Ideas investors gain exposure.

Kasim Zafar
Kasim Zafar,

Chief Global Investment Strategist

Asia is home to over 60% of the world’s population – and includes the world’s most populous country, China. Over the next decade, we will see Asia’s growing contribution to global growth, driven by factors such as urbanisation, advances in technology and the increase of living standards, which has lifted over a billion people in Asia out of poverty.

In our latest Best Ideas update we take a look at the rise of the Asian consumer and highlight three companies to which you gain exposure:

  • Unicharm – protecting babies from mosquito bites
  • Dabur – plastic recycling drive
  • Texas Instruments – building a fast, flexible EV charging network.

Find out more

The EQ Best Ideas portfolios invest in companies likely to prosper from long-term growth trends. If you’re interested in investing in the ideas that shape our world, please get in touch.

Kasim Zafar

Kasim Zafar


Chief Global Investment Strategist

Kasim is Chief Investment Strategist and the portfolio manager for the EQ Best Ideas portfolios. He began his career in investments in 2002, gaining experience as a portfolio manager and senior analyst of global capital markets. His experience spans multiple asset classes, constructing portfolios with varying risk/return objectives and active risk management processes. Kasim graduated with a BSc (Hons) in Physics from Imperial College and is a CFA charter holder, being a regular member of the CFA Institute and CFA UK. When not immersed at work, Kasim often finds himself stumped and constantly amazed by his young daughter at home. He also enjoys spending time in the kitchen practising his “cheffy” skills with both European and Asian cuisine, reflecting his mixed background.

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